If your target audience is under 34, Snapchat might be the perfect platform for your business-especially if you operate in the direct-to-consumer market. Source: Statista : Distribution of Snapchat users worldwide as of July 2021, by age and gender It’s clear that Snapchat firmly has a seat at the table of social media giants-even if its users’ demographic skews more toward the Millennial and Gen-Z cohorts. New features are at the forefront of what makes Snapchat a unique tool for business owners and regular users alike. Nowadays, Snapchat gives you the power to record and share live videos, locate friends on an engaging map, experience augmented reality (AR), and much more. As of July 2021, the platform has 293 million daily active users-a growth of 23% year on year. And like Shakira’s hips, the Snapchat stats don’t lie. Snapchat is a visual social media platform where users can share fleeting pictures and videos.Īfter launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world.
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